The Decoder
Tech words, plain English
27 words so far. No jargon inside the definitions, and nothing made up: every one is written or approved by a person.
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- Agentic AI
- Software that takes actions for you, not just answers. Byte glossary
- API
- A doorway that lets two apps share info, so you stop copy-pasting. Byte glossary
- Bootstrapping
- Growing a business with your own money and sales instead of investors. Byte glossary
- Brand infrastructure
- The systems that make your style show up the same everywhere. Byte glossary
- Browser extension
- A small add-on you install in a web browser like Chrome that gives it extra abilities. Study guide · week of 2026-10-26
- Cash-flow forecasting
- Knowing in January whether you can make rent in March. Byte glossary
- Churn
- The share of customers who cancel or stop buying. Byte glossary
- Cloud storage
- Your files living on secure computers you can reach from anywhere. Byte glossary
- Cloud-based
- Done on a company's computers over the internet, so your information leaves your own phone or laptop to be handled there. Study guide · week of 2026-10-26
- Conversion rate
- Out of everyone who visits, the share who actually buy or sign up. Byte glossary
- CRM
- One place to keep track of every customer and every conversation. Byte glossary
- Customer acquisition cost
- What you spend to land one new customer. Byte glossary
- Domain name
- Your address on the internet, like yourshop.com. Byte glossary
- EIN
- Your business's tax ID number, like a Social Security number for your company. Byte glossary
- Equity
- A piece of ownership in a company. Byte glossary
- Large language model
- The engine behind chatbots: software trained on tons of text to predict a good answer. Byte glossary
- Lifetime value
- How much one customer is worth to you over the whole relationship. Byte glossary
- LLC
- A business setup that keeps your personal stuff separate from business debts. Byte glossary
- Monthly recurring revenue
- Money you can count on coming in every month from subscriptions. Byte glossary
- No-code
- Building apps and tools by clicking and dragging instead of writing code. Byte glossary
- Operating agreement
- The house rules for who owns and decides what in your business. Byte glossary
- Pitch deck
- A short slideshow that explains your business to investors or partners. Byte glossary
- Prompt engineering
- Writing clearer instructions so AI gives you better results. Byte glossary
- Retrieval-augmented generation
- AI that checks your own files before it answers you. Byte glossary
- Search engine optimization
- Getting found when someone searches for what you do. Byte glossary
- Two-factor authentication
- A second check, like a text code, so a stolen password isn't enough. Byte glossary
- Vibe coding
- Building software by describing what you want to an AI and steering what it makes. Byte glossary