Instagram's Edits app adds an AI assistant that explains your post metrics
Instagram announced that Edits, its standalone video editing app, now includes an AI "creative assistant." According to Instagram, it pulls your account's likes, views, shares, and video retention (how long people keep watching) and suggests changes.
Why it matters
If Instagram brings you clients, you can now ask plain questions about your own numbers in one place. The suggestions come from Instagram's own system and are unproven, so treat them as ideas to test.
Your moveOpen or update Edits, find the creative assistant, and ask why one recent video outperformed another. Try one suggestion on your next post and compare the results yourself.
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