Gaggl co-founder argues follower count no longer prices creator deals
In a Net Influencer interview, Adam Harris, co-founder of creator platform Gaggl, says follower counts stopped working as a price tag once feeds began showing people content by interest. He cites a Sprout Social figure that 70% of video views come from non-followers.
Why it matters
Harris says Gaggl's internal campaigns show smaller creators earning five times the engagement of large ones. That data is unpublished, and he sells micro-creator campaigns. This is commentary with no new event, so it may not clear the news bar.
Your moveBefore quoting your next brand rate, open your platform analytics and note your watch time and non-follower reach to support the pitch.
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