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Google now calls it "critical" to fact-check AI-written web pages

On October 1, Google updated its guidance to say it is "critical" to manually fact-check all AI-generated content before publishing, including page titles and image alt text (the descriptions screen readers use). Fake author profiles are now named as deception.

Why it matters

If AI drafts your service or product pages, Google's standard for them is now in writing. SEO consultant Lily Ray predicts a major ranking update will follow. That is her reading of the signals, not a Google announcement.

Your moveReread your AI-drafted pages and titles for accuracy, and confirm every author bio names a real person.

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