One agency's study suggests your own pages matter most for showing up in AI answers
Content agency Grow and Convert reviewed about 15,000 AI answers for one B2B software client. Most cited sources were other sites, but when the client got named, its own site was usually among them.
Why it matters
If you want to show up in AI answers (marketers call this GEO, generative engine optimization), the agency argues a page matching a customer's question matters more than chasing listicles or Reddit. That is one client in one industry, and the agency says results will vary.
Your moveAsk an AI tool a question customers ask you. If your site isn't cited, write a page that answers it directly.
Read the source