A free guide to explaining your price when clients say "too expensive"
Conversion Rate Experts published a free Copywriting Friday article on handling the most common pricing objection. It uses furniture maker Vitsœ's pricing pages as a case study. The central technique is explaining why your number is your number, based on how you actually operate, in a way a prospect could check for themselves. The article also suggests choosing the comparison before customers pick one, and mentioning costly things you already give up, such as turning away leads that are not a good fit. Byte's read is that this fits freelancers whose rates get questioned.
- For
- Detroit freelance creatives and small business owners who have a pricing page or rate sheet and regularly hear that they cost too much.
- Cost
- Free to read on the Conversion Rate Experts website. No paywall or sign-up is required to view the article. The same page promotes the company's paid consulting services and a free book download that subscribes you to its email newsletter. Neither is needed to use the article.
- Access
- Open web article available to anyone. Some examples come from a large furniture company and a 3D-printer maker, so smaller businesses will need to adapt the techniques. The publisher notes that some of its Copywriting Friday examples may seem dated.
Your moveRead the article, then reread your own pricing page and write one sentence explaining why your price is what it is, based on how you work, phrased so a prospect could verify it.
Start here