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Meta and Sierra propose rules for how AI assistants deal with businesses

Meta and Sierra, an AI customer service company, announced Personal Agent Protocol, a proposed open standard (shared rules anyone can adopt) for how a customer's AI assistant signs in, asks questions and completes tasks with a business. Shopify and Stripe are named partners.

Why it matters

Under the proposal, a business would decide what visiting agents can do, such as checking stock as a guest or changing an order after the customer signs in. It is an early plan, and the benefits are Sierra's claims, not proven results.

Your moveSierra says a first draft specification arrives later this month. If you sell through Shopify or Stripe, watch for agent-access settings before opting in.

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