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An internet culture writer bets on long-form as AI clutters short video feeds

Embedded writer Kate Lindsay argues that AI-generated short videos are flooding TikTok and Instagram, and that longer formats like YouTube videos and newsletters are harder to fake. She cites Pew data showing YouTube use among U.S. adults rising from 73% in 2018 to 84% in 2025.

Why it matters

If your content time is limited, this is a fair prompt to check where your audience actually engages. It is one writer's forecast, not a measured shift, so it may not clear the news bar for consequential change.

Your moveCompare your recent analytics across platforms, then test one longer piece, such as a newsletter issue, alongside your usual posts.

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