Instagram reportedly tests recommending longer Reels, while Shinola's marketer argues for patience
Link in Bio's Rachel Karten reports, as an exclusive, that Instagram is testing whether Reels over three minutes can be recommended to people who don't follow you. Such videos were previously ineligible. Instagram's own confirmation does not appear in the source.
Why it matters
If you make longer videos, length may stop limiting who discovers them, though this is only a reported test. The same issue interviews Dana Mosa-Basha of Detroit's Shinola, who warns against judging a post by its first 72 hours.
Your moveRecheck your next post's results a few weeks out before calling it a flop, and watch whether your longer Reels start reaching non-followers.
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