A no-discount checkout tweak: naming the perks you already include
Conversion Rate Experts, a conversion consultancy, published a short case study about one client, a South American company that ships gifts internationally. Shoppers were leaving at the payment step, and a post-purchase survey showed the final price nearly stopped many of them. Instead of offering a discount code, the consultancy added two rows to the order summary naming services the client already provided, hand-wrapping and a satisfaction guarantee, each priced as FREE. The firm reports a 9% increase in orders during the test. It does not share traffic, test length, or statistical confidence, so treat the figure as one client's reported result.
- For
- Owners of small online shops, makers, and creatives who sell through a checkout page and already include extras such as gift wrapping, guarantees, or handmade finishing.
- Cost
- Free to read. The page also promotes a free strategy session with the consultancy, offered only to businesses that qualify, and a free copy of its book, which also subscribes you to its email newsletter.
- Time
- About three minutes to read, according to the provider.
- Access
- Publicly available article on the consultancy's website; no sign-in or eligibility conditions are described for reading it. Found via the TLDR Marketing digest. No Detroit or Michigan connection is documented.
Your moveOpen your own checkout or order summary and write down the perks every order already gets. Check whether any of them appear near the total. If your shop platform lets you edit that table, try a version that lists them as free line items and compare order counts against a similar earlier period.
Start here