Substack tests new ways for brands to sponsor newsletters
Substack said on October 8 that it is testing new sponsorship formats. A brand can pay for a month of full access for a newsletter's free subscribers, sponsor one paywalled post so anyone can read it, or gather themed work from several writers into a "masthead," which Substack compares to a digital zine.
For writers and artists on Substack, this could mean income beyond subscriptions. Substack calls the program early and is only considering "bestsellers," its badge for publications with many paying subscribers. Small businesses might eventually sponsor creators, though the brands Substack names as test partners are giants like Uber and T-Mobile. The source shows no Detroit connection.
Your moveIf your newsletter has the bestseller badge, turn on your Creator Kit, Substack's built-in media kit, to be considered. Brands can email sponsorships@substackinc.com.
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