Before You Rebrand: A Five-Layer Brand Audit Guide
This Dribbble guide by Quincy Samycia, Head of Brand and Growth at The Branded Agency, lays out a brand audit, a structured review of the gap between how you intend your business to come across and how people actually experience it. It covers five layers: internal intent, public expression, market perception, competition, and customer experience. You then sort findings into positioning, messaging, governance, or identity problems before paying for new visuals. The author notes that consistent descriptions across your site and listings can help search engines and AI assistants understand you, though he says this does not guarantee rankings.
- For
- Small business owners, founders, and designers who feel their brand looks dated or confusing and are weighing whether a full rebrand is worth the money.
- Cost
- The article is free to read on Dribbble. It mentions the author's agency's paid Brand Health Audit as an option but lists no price for it; the guide works without that service.
- Access
- Publicly available article on Dribbble; no sign-up is described for reading it. Written by an agency leader, so its references to The Branded Agency's own services are promotional.
Your movePut your website, social profiles, and directory listings side by side and note where they describe your business differently, then ask a few customers how they would describe you. Use the guide's four problem types to decide whether you need new messaging, cleaner templates, or a genuinely new identity.
Start here