A free guide to turning YouTube videos into business leads
Pierre Herubel, a B2B marketer (B2B means selling to other businesses), describes the 12 tactics he says he uses to turn YouTube videos into email signups and booked calls. The core idea is pairing each major video with a matching free guide, called a lead magnet, then placing the main call to action about 20 to 30 percent of the way in, since many viewers leave early. Signups feed an email sequence that educates before it sells. His reported results, including a video he says led to a $100K product, are his own claims and are not independently verified.
- For
- Detroit creatives and small business owners who sell services or products to other businesses and already make videos or strong social posts, or are considering it.
- Cost
- The article is free to read on the author's Substack, which offers free and paid subscriptions. The post promotes the author's paid course and a 60-day done-for-you 'GTM Sprint'; no prices are stated for either. Tools he mentions (VidIQ, Kit, TapIt, ChatGPT) are named without costs, so check each provider's pricing before relying on them.
- Access
- Open to anyone online through the public Substack post published October 9, 2026. No signup appears required to read it. No Detroit or Michigan connection is documented.
Your moveChoose one existing video or a past social post that performed well, turn it into a short companion guide, and link it in the description with a signup form that asks a single question.
Start here