Check whether your homepage's first ask makes visitors stop and think
This free guide from Tom Orbach's Marketing Ideas newsletter helps you review the first thing your homepage asks a visitor to do. Orbach cites an A/B test (two or more page versions shown to different visitors) that forms.app, a form-building service, ran on 25,000 new visitors. Sign-up buttons converted 15.15% of visitors, a 'Create a form for free' button converted 9.60%, and an open AI text box converted 5.74%. Those figures come from one company's test as reported by the author. For a small business, the useful takeaway is that a blank 'tell us about your project' box can ask too much of a stranger.
- For
- Detroit creatives and small business owners with a website whose homepage opens with a question, an open text field, or an AI prompt box.
- Cost
- The article is free to read. The author describes Microsoft Clarity, the session-recording tool he suggests for checking your own page, as free. The article is sponsored by Gumloop and mentions the author's upcoming product; neither is needed to use the advice.
- Access
- Open to anyone online. Using the Microsoft Clarity check requires that you can add Clarity's tracking to your own website.
Your moveLook at your homepage's first request. If it asks visitors to describe something, consider moving that step to after signup or adding a few clickable example answers. To check, the author suggests installing Microsoft Clarity, watching about 20 homepage recordings, and counting how many people click into the field and then type nothing.
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