Buck's creative chief on why AI tools keep getting mascots
In an It's Nice That opinion essay, Kevin Walker, chief creative officer at animation studio Buck, argues that AI products like OpenAI's Dots and Anthropic's Claw'd get mascots because faces help people relate to systems they don't understand. He describes Buck animating Notion's AI face across states such as thinking and error.
Why it matters
This is one practitioner's view, not a news development, so it may fit better as a resource. It does sketch character work that tech clients want, and it warns that a friendly face can make software seem more capable than it is.
Your moveRead the essay, then list the states a character for your tool or a client's brand would need.
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