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Epic reportedly tells Disney game team to make all art with AI as release slips

Bloomberg reports that a director on Epic Games' Disney game told developers to go "AI-first," with all art made through full AI workflows (the step-by-step process from concept to finished asset). The game had already slipped from November to March before that directive. An Epic spokesperson said its own developers lead its AI-accelerated work.

Why it matters

This is one studio, reported secondhand, so read it as a signal rather than an industry rule. Illustrators and designers may see clients start writing similar AI expectations into briefs and contracts.

Your moveRead the Bloomberg report, then check your contracts and client briefs for language about AI-generated work and how your art may be used.

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