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Epic reportedly orders an 'AI first' Disney game as developer doubts about AI grow

Bloomberg's unnamed sources say Epic Games delayed its Disney game and ordered an "AI first" plan, with no hand-written code and all art made through AI workflows. Engadget also cites GDC's annual survey, where 52% of game developers called generative AI bad for the industry, up from 30% in 2025.

Why it matters

If clients are pushing you toward AI-made art, that pressure is now reaching major studios while many developers grow uneasy. The survey found developers mostly use AI for research and code, not finished art. The Epic details remain unconfirmed reporting.

Your moveRead GDC's survey yourself before quoting the 52% figure in a pitch or client conversation.

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