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Facebook now lets users tell its feed what they want in plain words

Meta is rolling out "Your algorithm" on Facebook, a setting where people can type the topics they want more or less of in Feed and Reels. Meta says recommendations adjust immediately.

Why it matters

If customers find you on Facebook, their typed preferences could now shape whether your posts reach them. Meta has shared no data on how this affects Page reach, so any impact on your audience is still unknown.

Your moveOpen the three-dot menu on any Facebook post to see whether the feature has reached your account and how it describes topics. Then watch your Page and Reels insights over the next few weeks for shifts.

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