Meta reportedly blocks Facebook and Instagram ads that send people to TikTok
Since October 8, Meta has reportedly stopped accepting Facebook and Instagram ads from TikTok's parent company, ByteDance, in the US and six other countries. Bloomberg and Adweek report that ads from other businesses sending viewers to TikTok may also be rejected.
Why it matters
If you pay to boost posts that point to your TikTok account or shop, that spending could stall without much warning. Meta says it has no obligation to promote a competitor. How strictly the rule applies to small advertisers has not been confirmed.
Your moveIn Meta Ads Manager, check your active ads for TikTok links. If any were rejected, point them to your own website or Instagram profile instead.
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