A four-question audit for portfolio pieces and case studies
In a short LinkedIn article, content marketer Lee Densmer offers a quick self-check for case studies and portfolio write-ups. Read your last three as a stranger would and ask four questions. Who is the hero? Densmer suggests counting sentences that start with your name versus the client's. What was at stake? Are there real numbers? Could another client's logo be swapped in without changing the story? If they fall short, Densmer recommends pausing new write-ups and spending 30 minutes asking one client what was going wrong before and what changed afterward.
- For
- Freelancers, studios, and small business owners who use case studies or portfolio write-ups to win clients
- Cost
- No cost stated by the provider; it is a published LinkedIn article. The author closes with an offer of paid content marketing services, which is separate and not needed to use the audit.
- Access
- No eligibility conditions stated. The article is hosted on LinkedIn, and the audit applies to any written case study or portfolio piece. The author notes that a client's name can be left out if needed, citing unnamed research that anonymous case studies perform almost as well.
Your moveOpen your last three case studies or portfolio write-ups and run the four questions on each before you write a new one.
Start here