AI 'customers' give the right gist but miss the outliers
Nielsen Norman Group asked 120 AI-generated "synthetic users" and 604 real people the same question about UX terminology. Both groups reached the same broad answer, but the AI responses varied far less.
If you run your own business, asking ChatGPT to play your customers can show likely patterns. It also smooths over the outliers, minority opinions and surprises that matter when you change an offer. The researchers say synthetic users can help form guesses but cannot replace research with real people.
Worth reading if you already lean on AI personas to test ideas, since it shows where they help and where they fall short. Skip a chatbot-only approach when a decision depends on how your actual customers differ from each other.
Your moveBrainstorm customer reactions with a chatbot, then check those guesses with a few real clients or followers before changing an offer or your website.
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