Instagram now favors fresh Reels, so your first day counts
In its Q3 earnings, Meta said Facebook, Instagram and Threads feeds now lean more on AI predictions of what people want than on who they follow. Meta reports almost 45% of recommended Reels are under a day old, up more than 11 percentage points in one quarter.
If you promote your business on Instagram, your followers are less of a guaranteed audience, and a Reel's first day appears to carry more weight. These figures come from Meta's own earnings report, so treat them as a signal rather than proof of how your account will perform.
Worth a small posting experiment if Instagram brings you clients. If your bookings mostly come from referrals or repeat customers, there is no need to rework your schedule over Meta's numbers.
Your movePost your next Reel at a time when you can reply to comments right away, then check its views the following day and compare them with your older posts.
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