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Instagram tests 90-minute videos and Reels that link to them

Instagram is testing uploads up to 90 minutes long, TechCrunch reports, plus a tool that cuts a long video into Reels that link back to the full version.

Why it matters

If you run your own business on Instagram, a full shoot walkthrough, design process or event setup could live where clients already follow you, with short clips pointing viewers to it. The report says ad and fan-payment income may follow, but this is a limited test and none of that money is confirmed.

Byte's take

Worth a look if Instagram is already where your clients find you and you have longer work to show. If YouTube already holds your long videos, there's no reason to move them over during a test.

Your moveOpen Instagram's upload screen and check for a longer video option or the Reels-from-long-video tool. Don't plan income around it until Instagram announces it.

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