Google's AI answers may be sending fewer people to your site
On an October 29 earnings call, Reddit CEO Steve Huffman said Google's AI Mode "does not drive traffic." Reddit reported losing more than 1 million search referrals a week on average in October. AI Mode and AI Overviews are Google's AI-written answers that appear above the usual list of links.
If customers find you through Google, fewer of them may click through to your website when an AI summary answers their question first. That is Huffman's claim about Reddit, but other websites and publishers report similar problems.
Worth a quick check if Google search is how new customers find you. If your bookings mostly come through Instagram or referrals, treat this as background and skip the worry.
Your moveSearch your business and services in Google. Check whether your site or Google Business Profile appears in the AI answer, then look at your site's visitor numbers for recent dips.
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