Google AI Mode now shows ads in your follow-up questions
Google is launching ads in follow-up questions in the U.S. for AI Mode, its chat-style search tab where you ask in full sentences. Google says the ads will be labeled "Sponsored."
When you use AI Mode to compare products or find a local service, some suggestions deeper in the conversation may be paid. Google says people find these ads relevant, but that claim comes from its own research. If you run your own business, this is a new paid spot where customers asking AI for recommendations could see you or your competitors.
Worth knowing for anyone who treats AI Mode answers as neutral advice, since paid results now sit inside the follow-up questions. Business owners can wait to buy these ads until Google shares results beyond its own claims.
Your moveAsk AI Mode a follow-up about a local service, such as a photographer near you, and check which results carry the "Sponsored" label.
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